Aerial view of BDE trucks and diggers preparing a large commercial site beside a highway

Case study · Business planning

A written plan, delegated roles and more time with whānau.

Browns Detail Earthworks · Whakatāne

Client
Browns Detail Earthworks (BDE)
What they do
Excavation, earthmoving and site development for builders, engineers, developers and the public
Experience
More than 10 years operating a wide range of machinery
What we did
Business planning session and written business plan

Where they started.

BDE is a locally owned excavation, earthmoving and site development business in Whakatāne with a strong reputation in the district. The directors came to Ake to keep the growth going, and our advisors quickly saw some challenges plenty of owners will recognise:

  • Time-poor, and not able to be present with whānau.
  • Wanting a deeper understanding of how decisions affect cash flow.
  • No set goals, and no written plan to work from.

What we did.

We ran a business planning session with the directors and worked through:

  • The 10 Hats organisational chart. Who's wearing which hat now, and the structure and roles the business needs next.
  • Delegation. Which responsibilities could move to others in the team.
  • Cash flow. Advice to keep future cash flow stable as the business grows.
  • Goals. Solid, realistic goals, with strategies to reach them.

What changed.

BDE left with a written business plan: clear direction, the actions needed to reach their goals, and a path to business health and whānau happiness. They went on to delegate responsibilities across the team, freeing up time with whānau, and began pursuing a further opportunity that fits their strategic direction.

Written planDirection, goals and actions in one place
Roles sharedResponsibilities delegated, freeing up time with whānau
New moveA further opportunity pursued in line with the plan

Want a plan that actually gets used?

Business planning, coaching and advice for owners who want the business to work for them. No jargon, no obligation.

The Business Health Check takes under 10 minutes.

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